Practolo Blog

Wednesday, May 14th, 2008

How Using One Single Marketing Tool Can Skyrocket Your Email List by up to 900%!

Exciting title, isn’t it? I know you’re wondering what that
powerful marketing tactic is, so we’ll just get straight to the
point.

No matter how you feel about pop-up ads now, you will hopefully
realize by the end of this lesson that they are the single most
effective way of increasing your opt-in email list - Hands Down!

Before we start, I’d like to first do a little bit of “myth
busting”. Myth: ‘Pop-up Ads Are A Nuisance and Do NOT Work’. Of
course, we have all encountered an annoying pop-up advertisement
over the past few years of surfing the web. You’re bound to run
into a website that delivers you an incredibly absurd pop-up
advertisement - one that has absolutely nothing to do with the
content on their site. Obviously, these pop-ups will never be
effective at increasing click-throughs. All they will do is push
away the visitors. Typical examples I’m talking about might
include golfing sites, guitar tab sites, and vacation sites.

These website owners are using their pop-ups irresponsibly.
Think about it…Who in their right mind that is looking for
fishing equipment would opt-in on a pop-up ad dealing with lawn
mowers? I know you want to laugh about this - but you would be
surprised with what some website owners are doing with their
pop-ups. Some of these website owners have been given an
opportunity to advertise for a another company (possibly another
business that the same individual owns) and they decide to waste
their precious pop-ups with these absurd ads - in this case, a
fishing site is advertising for lawn equipment.

It’s all fine and dandy to advertise for another website, but
there is absolutely no reason for the fishing website owner to
waste his pop-up advertisements on lawn equipment - and in turn,
annoy any visitor looking for fishing gear. Not only will this
do no good in terms of “click-throughs” and sales, but the
fishing website will certainly push away its visitors who truly
want to purchase fishing stuff.

These website owners are the exact same ones who are giving the
rest of us who properly use pop-ups a bad wrap. Internet
marketers are experienced and intelligent, so they would never
do that. It’s those irresponsible website owners that have
turned the ‘once well-liked pop-up’ into a nuisance for many
people. These businesses are simply not using pop-ups properly
and maturely.

And quite honestly, I don’t like all of the negative hype about
pop-ups when I know for a fact that they work - if used properly.

If visitors seem to be irritated by all pop-ups, why are so many
well-known and recognized Internet marketers still using them?
According to Nielson-Netratings (a premiere online statistics
resource), in the last 2 years, the number of pop-ups delivered
to web users has more than tripled.

The truth is…the concept of pop-ups works - why else would you
see a dramatic 2-year, three-fold increase in their usage? Any
good marketer will tell you they are an extremely powerful tool
for instantly increasing your sales and dramatically
skyrocketing the number of new subscribers to your newsletter,
creating loyal buyers of your product.

I was recently reading an article on Entrepreneur.com, written
by the late Corey Rudl. If you don’t know who Corey was, he was
once one of the biggest Internet marketing gurus on the planet
until his untimely passing. Anyway, in his article about
techniques for increasing opt-ins, he provides the reader with
several success stories of fellow Internet marketers who
implemented pop-up ads into their marketing plan. If you’re like
me, I think you’ll be astonished with the results.

Paul Colligan of FrontPageWorld.com, increased his opt-in rate
by 10 times, by simply adding an entry pop-up ad onto his
website.

Richard Grady of TheUSTrader.com uses an entry pop-up to help
add 1,500 to 2,500 subscribers to his opt-in list each month!

Jim Tarabocchia of Just-Binoculars.com generates several
hundred “extra” visitors per day using pop-under ads.

Eric Aafedt of InvestmentHouse.com converts 30 to 40 percent
of his daily visitors to subscribers with the help of pop-ups.

Jermaine Griggs of HearandPlay.com has dramatically increased
his opt-in email list by 900%! That’s right…pop-up ads have
radically increased his subscriber rate by 10 times! *Source:
Entrepreneur.com & Corey Rudl research

These are real people. Ordinary people just like you and me.
These success stories aren’t the geniuses of the Internet world.
They’re simply hard-working people who put into practice the
exact same strategies that I’m teaching you. This is great news
for you! ANYONE can be successful on the Internet! You just have
to work a little at it.

I don’t want to say that the other techniques for driving
subscribers to your list that I showed you earlier are
worthless, because that is certainly NOT the case. Each and
every strategy in Lesson #3 is very effective at list building
too - and I strongly urge you to implement as many of those
tactics as you can in your marketing plan. But, I want you to
realize that the most powerful, and most well-researched
technique to boosting your opt-in subscribers is to employ
pop-up ads on your website.

The Art of…”Pop-Up Marketing”

Just like anything else in Internet marketing, there is an art
to using these ads on your site. You don’t want them to be
“popping up” all over the place - obviously that’d be very
disturbing and annoying to your visitor, and you would lose your
chance of collecting their address right from the get-go.

The problem doesn’t lie in the principle and validity of the
power of pop-ups. As marketers, we love the capabilities of
them! Research shows that they work. Pop-ups are 13 times MORE
effective at generating clicks and opt-in subscribers than
standard banners.

The problem that Internet users face is not the pop-ups
themselves, but simply how they are used. As I’m sure you’re
familiar, email spamming is another nuisance on the Internet. So
just as spammers have made email marketing more difficult for
the rest of us, the wrongful misuse of pop-ups have given them a
‘bad wrap’. The solid truth is, when used properly, pop-up ads
can dramatically increase your opt-in list, help effectively
promote your products, and boost sales at the same time.

There is a strategy of using pop ups that will not irritate your
website guests and will without a doubt benefit you in a variety
of ways in the long run. Impossible, you say? No! If you
implement a pop up correctly, your guests will not be annoyed at
all.

Let’s face it: the majority of people who put pop ups on their
sites go about it all the wrong way. Below I’ve compiled a list
of proven pop-up techniques for any marketer’s site. Many of
these are tips and strategies are used by very recognized
Internet marketers, like Internet millionaires Corey Rudl,
Marlon Sanders, and Stephen Pierce.

Opt-In Offer Pop-ups

Honestly, you should include some sort of “sign-up” offer with
any pop-up ad you decide to use. This is the most powerful when
you employ an offer for a free newsletter. Your visitor is most
likely interested in your website info, so don’t miss out on the
opportunity to capture their email address with a Free
Newsletter Opt-In Pop-up. “Special Offer” Pop-ups

If you’re running a special discount on a product, this is a
very effective means of grabbing the customers’ attention.
Remember; if at all possible, try to grab your visitors’ email
address with this “special offer”.

Free Information Pop-ups

Who doesn’t want free information? This is a perfect way to
promote your Free download, e-Book, e-Course, special report,
and so on. Include a ’sign-up’ form within your pop-up ad to
ensure an increased opt-in list.

Contest Pop-ups

This one is rather tricky to use with pop-up ads, although it
can be very effective. Many times though, visitors will find a
‘contest pop-up ad’ somewhat annoying. If you decide to use this
tactic, be careful not to turn your visitors away because it
takes them longer than a minute to register for your contest.
All I can say with this idea is…Be Careful.

Survey/Polls Pop-ups

If you’re running a survey on your site, a pop-up can be a handy
way to ask visitors to take part, and then lead them through
your questions. When they’re finished, the original window they
started on will still be open and they won’t have lost their
place. At the end of the survey, be sure to ask them if they
would like the results of your survey/poll to be sent to them
via email. Once again, another great way to capture your
visitors’ email addresses.

Remember, you never want to have more than one pop up window.
Nothing makes a surfer madder than having two or three windows
open up and possibly crash their browser in the process. You can
even set it up so that only first time visitors see the pop up
window. By using a script that sets a cookie you can ensure that
your popup never appears to the same user more than once.

Now that you know the strategies many Internet gurus use, it’s
time to show you how to apply your pop-up ads responsibly.

Entry Pop-ups

These pop-up ads appear as visitors open your website or
webpage. By using an ad as soon as the surfer arrives at your
website, you will surely grab their attention right from the
get-go. If you decide to use entry pop-ups, I recommend using a
script that sets a cookie, ensuring that your pop-up doesn’t
appear to the same user multiple times (you can usually set the
amount of times the pop-up will appear to each user).

Exit Pop-ups

The name practically explains what they do. They appear as a
visitor exits your site. These are a great way to say to your
visitors “Before you go, here’s another offer to opt-in…”

Delayed Timer Pop-ups

These are pretty fascinating little marketing tools. You can
design a pop-up ad to appear a certain length of time after a
surfer comes to your site. This allows your visitor to check out
your site first, without being slightly interrupted by an entry
pop-up ad. It will give them time to “browse” before you make an
offer to them.

As you can see, there are several places where you can make a
mistake and turn a future opt-in into an annoyed visitor. But
provided you employ the techniques and strategies that I’ve
suggested, and take advantage of the technology available to
customize these ads for your visitors, I can personally testify,
along with many other successful business owners, that pop-ups
continue to be an excellent way to increase your opt-in e-mail
list as well as your sales. It’s been researched and proven -
Pop-up advertisements will help to increase your opt-in
subscriber list…guaranteed!

Get ready for our next lesson. It’s the most eye-opening one of
them all!

This entry was posted on Wednesday, May 14th, 2008 at 1:43 pm and is filed under Finance Information. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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