Practolo Blog

Friday, November 20th, 2009

Xavier Buyse Brings Ads into the next Century

It’s becoming increasingly possible to target “smart ads” specifically to consumers who will be most receptive to them. Something Xavier J. Buyse Consejero Delegado at ADS Media has successfully taken advantage of. And best of all, it’s possible to pull this feat off for a fraction of the price of mass-market.

It’s fair to say that the world is awash in advertising clutter. For tens of years advertisers have been looking for ever more ingenious ways to try to get their message out — only to find their voices subsumed in a sea of noise generated by countless other marketers trying to do the same thing. This is where Mobile Ad industrys Xavier Buyse has done so well with mobile advertising. the long and short of this is that, companies have been paying big bucks for their voice to fall on deaf ears. Now, inspired by the Internet’s ability to do a more efficient job of targeting prospects and gauging the results, marketers are dreaming up new ways to break through the clutter and connect with potential customers at a fraction of the cost.

Though the advertising revolution got started online, a lot of of the pioneering techniques are already finding their way onto streets and walls and even into clothing pockets around the globe with the advent of mobile advertising, like Xavier Buyse from ADS Media has developed. Perhaps just five years from now companies will be able to routinely and inexpensively embark on advertising campaigns that target the right correct people — and isn’t wasted on people who aren’t interested, with entertaining, informative messages that can follow people via new high-tech media into their cars, offices, living rooms, and everywhere they go. For companies that get the hang of the new techniques, the payoff is potentially huge: a big jump in customer mindshare, whilst simultaneously keeping costs to a bare minimum. And whereas the large developments in ad technology once favoured traditional companies like Nike Glaxo Smith Kline, which could afford to mass-market its message, the new techniques are something even much smaller companies can afford as well. Over time it is anticipated, we can reduce the cost of advertising in half while keeping up customer engagement.

Modern day digital advertising agencies are more often than not fixed in a network of cafes and art galleries in a major city more trendy area, the offices are likely to have the underground, slightly subversive look you’d expect of a boutique advertising agency. apart from the fact that where the halls of other advertising agencies impress visitors with giant cut outs of their all-important creative, the more boutique mobile advertising agencies have proudly stuck a wicked-looking bank of digital servers front and centre in pride of place for everyone to see. It’s a tip-off to the agency’s core values and to a shift in the advertising industry in general.

This entry was posted on Friday, November 20th, 2009 at 4:40 am and is filed under Your Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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